Club21, the fashion arm of the COMO Group, approached us to serve [all of their digital needs.]
Moving their brand website, which displays 400+brands to link/feed into/ their separate ecommerce site capable (not just based) / growth towards ecommerce
Growing the Club21 brand to be more lifestyle based so its rewards program can reach across the COMO Group's other verticals like its hospitality brands and cuisine brands.
Overtook site management.
directed a team that created and implemented new seasonal banners and new color schemes.
Background photos & theme /
Raising the profile of the Club21 brand to be recognized as a fashion icon itself.
Team: fashion marketing Jennifer Choi, fashion editorial designer for web Sally HYC,