CLIENT: IDA - Singapore's Infocom Development Authority
TEAM: Former Managing Director, AKQA Asia
GOAL:  To facilitate wayfinding for public transportation passengers in Singapore through deployment of interactive public signage system.

H!ooH In Use

RESERACH

Building empathy and understanding the daily life of a Singaporean by taking each method of transportation.
Identifying potential deployment locations.
Guerilla ethnography by observing how people interact with low-tech signage systems.


HIDA-sys-01.jpg

SYSTEM PROPOSAL

IA
Product Development

 IA leveraging existing government services.

IA leveraging existing government services.

 Physical Layout

Physical Layout

 Structural Mockup

Structural Mockup