Ctrip Shanghai
Team: XYZ wave intern, developer, & Chinese Technology Exchange (CTEX)
Travel aggregator and OTA (online travel agency) Ctrip (NASDAQ listed CTRP) needed to increase engagement online and on-ground.
Goal: Increase consumer engagement on Ctrip's service platforms (website, mobile application) as well as at Ctrip's travel hall in Shanghai's PVG Airport Terminal 2.
Suggestion: An interactive environment, bridging both digital and physical, allowing users that walk by the Ctrip travel hall to engage with the brand on ground and online.
(consumer engagement and capture where users can register, be upsold or cross sold new service offerings)
Research & Model & Process:
Storyboard & Refined User Flow:
Proposal
Responsibilities:
-redesigning UX and verified executability with developer
-directed interns in mocking up the touchpoints
-marketing model concept development
-liaised with CTEX, a State Owned Enterprise, whom liaised with CtripProject status demoed