Creating Augmented Reality, The Future of Digital Experience
held at R/GA
Everything in daily life from communication to commerce has been defined by major shifts in technology. The next major shift in technology is here and it is Augmented Reality. Join this class to create Augmented Reality through a series of hands on exercises. Held at R/GA’s offices in New York City, you will get to try the latest technology platforms to inspire your ideas. Using visual prototyping tools, you will make the next memorable campaign, digital product, or innovative service. Knowing how to code is not necessary. The only prerequisites are an imagination and a drive to create something that has never been thought of before.
With the onset augmented reality, designers have the opportunity to create experiences that are contextual and interact with environment around them.
This paradigm shift requires bridging the gap between 2D digital design and design interactive 3d design
This new form in computing requires a shift in thinking
These forms of user experience have not been defined.
It is prime to learn now
and create the user experience patterns for the future.
not looking down at your phone, but looking up at the world.
The applications extend beyond games.
This class will focus on how you can create the next generation campaigns, innovation for digital products and services.
the new forms of content
the next wave for computing.
A series of exercises
hands on learning
iteratively prototyping across platforms
coding is not necessary
expierneceing mobile and head mounted display
to understand experiences across the mixed reality spectrum
when is appropriate to creat thtem
what the input can be
been dominated by the mobile phone as the canvas
this paradigm shift literally offers the world as your the canvas
and is ripe for innovators to pioneer.