Iteration of VC "Industry"

As VC is stressed in the recession and struggling as a model in the United States we're seeing new players move into that arena.Since large ad agencies owned by holding groups also have to adjust their model, some of them are developing VC capability. (These are the firms that were not the pioneers in "digital" (AKQA), or "interactive" (Barbarian) even if they now have an arm that offers that).

There were some agencies that developed brands in-house, incubated and launched them (Berlin Cameron, Fuse). But that takes human resources away from their consulting and forces them to become product managers as well as an array of other B2C responsibilities.

This seems like a good next step, excited to see how it turns out.

Having VC capabilities allows them to transfer their consulting abilities to advisory abilities.

In addition to injecting funding, they can also provide "the creative capital that can't be found elsewhere." That is more than the support a traditional VC will provide.

"Most early startups can't afford to go to agencies, they're too expensive. And many startups don't have leadership with business acumen that agency execs do."

Another view from founder and CEO of Loopt, Sam Altman, is to get investors that have "a ton of experience building companies and understands what it takes to scale."

The difference between a small business and a start-up is scale, start-ups can scale exponentially.

So finding those that can help you move quickly on the right track to scale.

We are seeing an iteration, or iterations, of organizations that fund ventures. Like Bjarke Ingels equated the design process to mapped evolutionary trees, some of these organizations that fund ventures will succeed and be iterated further. Some will go extinct.

Iterations upon this can feature investors also being developers that have understanding of marketing but core competencies in helping "build" the "products" the venture sells.  Adage outlines how "VC" can move from just investing and advising their venture to placing the venture in the complex markets.  That can be furthered by having different types of consultancies also getting into VC.

Notes taken on a mobile device. Pardon any auto-corrections or incorrection.

Luxury Design Strategies LEF Final Presentations

LUXURY DESIGN + STRATEGYFor the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.

This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is good to see more professionals and people from different backgrounds change their view of design from something of decoration to a force of actual function and meaning. Increasingly I notice more business schools getting involved in design. Like Carnegie Mellon, Harvard, Stanford and Columbia.

[singlepic id=202] SITE Students meet at Parsons, Columbia University, and the offices of the companies’ chief executives for discussion and working sessions. [singlepic id=200] BOARD OF DIRECTORS: Barbra Cirkva, Chair Ketty Maisonrouge, President
ADVISORY BOARD: Assouline: Prosper Assouline, President & Founder Bulgari: Veronica Trenk, Managing Director Cartier: Emmanuel Perrin, President & CEO Chanel: Barbra Cirkva, Division President, Fashion, Watches and Fine Jewelry Christian Dior: Pamela Baxter, President & CEO Graff: Henri Barguirdjian, President & CEO Gucci: Laura Lendrum, President & CEO Hermès: Rober Chavez, President & CEO Lalique, Haviland, Daum: Maz Zouhairi, President & CEO Loro Piana: Fabio Leoncini, Managing Director, Luxury Goods Louis Vuitton: Geoffroy van Raemdonk, Acting President Luxottica: Andrea Dorgio, EVP of Wholesale North America LVHM Perfumes and Cosmetics: Pamela Baxter, President and CEO Maclaren: Farzad Rastegar, President

Special Thanks to Heico Wesselius and Andrew Cornell Robinson of the Design+ Management department of Parsons The New School for Design

[nggallery id=13]

links + sources: [singlepic id=194] [singlepic id=195]

Notes taken on a mobile device. Pardon any auto-corrections or incorrection.