LUXURY DESIGN + STRATEGYFor the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.
This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is good to see more professionals and people from different backgrounds change their view of design from something of decoration to a force of actual function and meaning. Increasingly I notice more business schools getting involved in design. Like Carnegie Mellon, Harvard, Stanford and Columbia.
Students meet at Parsons, Columbia University, and the offices of the companies’ chief executives for discussion and working sessions.
BOARD OF DIRECTORS:
Barbra Cirkva, Chair
Ketty Maisonrouge, President
ADVISORY BOARD: Assouline: Prosper Assouline, President & Founder Bulgari: Veronica Trenk, Managing Director Cartier: Emmanuel Perrin, President & CEO Chanel: Barbra Cirkva, Division President, Fashion, Watches and Fine Jewelry Christian Dior: Pamela Baxter, President & CEO Graff: Henri Barguirdjian, President & CEO Gucci: Laura Lendrum, President & CEO Hermès: Rober Chavez, President & CEO Lalique, Haviland, Daum: Maz Zouhairi, President & CEO Loro Piana: Fabio Leoncini, Managing Director, Luxury Goods Louis Vuitton: Geoffroy van Raemdonk, Acting President Luxottica: Andrea Dorgio, EVP of Wholesale North America LVHM Perfumes and Cosmetics: Pamela Baxter, President and CEO Maclaren: Farzad Rastegar, President
Special Thanks to Heico Wesselius and Andrew Cornell Robinson of the Design+ Management department of Parsons The New School for Design
links + sources:
http://www.luxuryeducationfoundation.org/ [singlepic id=194] [singlepic id=195]