Notes from the team that created the Cooper Hewitt Design Museum and parts of the 9-11 memorial. "Creating an immersive digital experience is a hard challenge that designers take on daily. However, there are select projects that go beyond the screen and bridge over to the physical realm. With breakthrough technologies within the Internet of Things (IoT) and brands reinvigorating their retail shopping experience and startups taking their brands offline (e.g. Warby Parker, Birchbox, Bonobos), there is an ever-present need to keep the customer engaged throughout both their digital and physical experiences. And find ways to make both experiences as seamless as possible.
Local Projects will be showcasing specific projects where the design challenge required immediate insights thoughtful planning along with flawless execution from both a research and design perspective."