design thinking

Creative Intelligence

Bruce Nussbaum's lecture on Design at The Edge is one of my favorite.I'm not enrolled in it, but still feel obligated to sit in every Monday. Last week, Bruce mentioned to me that he is writing a book on what he calls CQ, or Creative Intelligence.

At Columbia Business School's China Business Conference, I introduced myself as someone in Service Design. A professor from Columbia respond with "Oh look at my tie."

I may have felt somewhat like IDEO's David Kelly when at a restaurant he introduced himself as a designer and his hostess asked "So what do you think of my curtains?" (1)

The Columbia professor did zone in on what I mean by design when he said "I'm sure there were many processes involved in creating the tie from Chinese silk, French pattern to be made in America."

This shows the gap between D-School to B-School that I traverse and that Bruce is helping bridge.

Bruce notes that the framework of Design Thinking, that "collection of behaviors is the heart and sole of creativity. It includes being attuned to the people and culture you are immersed in and having the experience, wisdom, and knowledge to frame the real problem and--most important of all perhaps--the ability to create and enact solutions" (2) But he poses the question in his new blog post on Fast Co Design about what creativity is and how can we measure it.

If CEO's have used Design Thinking as a process trick, how can we help develop the ability to convey creativity without making it a process trick? Why would we put creativity on a linear scale alongside IQ and SAT scores?

I agree that Design Thinking has opened the doors for creativity to wider application, but since it was "packaged as a process" it has begun to "actually do harm."(2) If we take creativity and boil it down to not just a package, but something on a linear scale, how do we keep it's veracity?

IQ stands for Intellingece Quotient and therefore CQ, Creative Quotient. As quotients are the result of division, why abstract Creativity into dividable dimension? It would be a very efficient way to rate and process individuals. But since "creativity emerges from group activity," how do we effectively measure the capability of an individual's ability to interact in a group and frame problems?

CQ will need to contain multiple dimensions.

How do we frame the and show an individual's "experience, wisdom," and ability to frame?

One thing for sure is that the model of a psychologist asking pre-defined questions and timing a subject's arrangement of colored blocks won't serve as the way for measuring creativity.

Howard Gardner said that when in China, students tell him "Now we have 8 things to be good at," referring to his theory of Multiple Intelligence. (3)

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Bruce's dream is that when his godchild applies to"Stanford, Cambridge, and Tsinghua universities. The admissions offices in each of these top schools asks for proof of literacies in math, literature, and creativity. They check her SAT scores, her essays, her IQ, and her CQ." I envision the admissions office will spend more time viewing the CQ than the other deliverables. Not just because it is the most engaging, but that because it is the most complex measurement and deepest deliverable. It might be like a portfolio with statistics, visuals and maps. Everyone's CQ will be as unique, if not more than an admissions essay.

I'm in the process of developing a deliverable to show my Creative Intelligence after a course with Carlos Teixeira and Robert Rabinovitz.

I appreciate if we could measure degrees of creativity and am excited to see how the concept of CQ forms.

Bruce at his Design At The Edge lecture series.

2. Bruce Nussbaum - "Beyond Design Thinking" Fast Company

1. IDEO's David Kelley on "Design Thinking" Fast Company

3. Howard Gardner. Presentation, 2010.

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Designing - How & Who - Design At The Edge

Bill Moggridge of the Cooper-Hewitt spoke at Bruce Nussbaum's Parsons class Design-At-The-Edge.[singlepic id=487]

Thoughts on Research [singlepic id=483] ethnographic research latent needs you don't know what the designs are yet market research once you have the concept down and you have a prototype then you can focus on the explicit needs of market research

Intel's Social Networking Experience Prototype "a summary of touchpoints - interesting for a service design or any complicated system" [singlepic id=486] HOW - prototyping inspiration - evolution - validation "every prototype is a failure"

EXPANSION OF DESIGN "We find designers able to deal with more complicated contexts."       designing stuff       design of places - expands to social innovation rather than just structures             designing for social impact - Human

WHO I. The Star Designer "It's a range from an individual effort to a team effort" Lisa Strausfeld - interaction design at Pentagram Frank Llyod Wright - Frank Gehry - who perhaps is the star of modern arch today

II. The Team Design thinking applying the same process but letting non-designers use it having an interdisciplinary team, you find that very difficult problems can be solved ex: a service designed for a visitor from China (Intel UMPC)

III. Crowd Sourcing proposed to be the third group of "Who" ex: esty, wikipedia Open IDEO makes it opaque who is contributing and to what degree, where as Wikipedia does not identify contributors that easily.

SYNTH'D NOTES: Increase your production values as you move up the prototyping stages.

ADDT'L QUOTES: "Venture capitalists tend to start from the business stand point. As designers we tend to start from the popele We have this starting point, it still needs to come to an overlap,...with the business viability"

"the values we have as human beings doesn't really change that much"

"In America we find that people are being forced into courses like math. "You of course being at Parsons have rebelled against that""

PEOPLE MENTIONED Ira Glass - American public radio personality      radio goes through many prototyping iterations Shinichi Takemura - Tangible Earth       he used to be an anthropologist       currently at the Cooper Hewwitt [singlepic id=482] [nggallery id=38]

For more info:

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DREAM:IN Phases – Join the Dream

DREAM:IN ConclaveTo read the common dreams of India and develop big ideas for business, policy, development and sustainable change, and work towards realizing them, leaders and design experts from India, USA, Brazil and Italy will be joining us at the conclave from 16th to 19th February 2011. The DREAM:IN Conclave will bring together 55 national and international leaders to share a vision for India through design. During 4 days in Bangalore, the knowledge center of India, thousands of Indians’ dreams will be interpreted by entrepreneurs, business leaders, design and creative thinkers, venture capitalists, policy makers, and financiers to design transformative changes for India. Dream Volunteers consisted of students in design, anthropology, marketing, finance, technology, urbanism will synthesize and broadcast through the DREAM:IN Portal the visionary scenarios and opportunities for investing in India’s prosperity. The DREAM:IN Conclave works towards bringing global design expertise to fulfill common dreams of locals. With an open source database of dreams, visions, and investment opportunities India will be ready to change the lives of people locally and globally.

Connect with DREAM:IN Twitter:!/DREAMIN_Team




See below for more details on specific phases

DREAM:IN Collecting India's aspirations as a canvas for creative thinking Challenging the notion that future thinking should be informed by people's needs – the DREAM:IN initiative seeks to explore what Indians are dreaming about. It intends to create a dynamic database of dreams gathered in cities, towns and villages across the country. These will be categorised, analysed and shared with business leaders, educators, social entrepreneurs, policymakers and designers to devise transformative and inclusive future scenarios. DREAM:IN intends to collide the dreams of a diverse India with the thoughts and actions of leaders across a range of sectors.

DREAM:IN Journey 8-17 January 2011 101 dreamcatchers have been selected from students from over 20 Indian institutes of management, design, communication and film. They will be dispatched in groups across 11 itineraries which traverse rural and urban India. Along the way they will be questioning locals about their dreams and aspirations – for family, work, recreation, products and services – and capturing these on video. They are expecting to collect over 10, 000 dreams. Before heading off they will receive training from a team from various backgrounds including ethnography, education, advertising and cinematography from across India plus Brazil, Italy, New Zealand and the US. This group features professionals from Nokia, Ogilvy & Mather and Parsons the New School for Design (New York). The findings will be returned to the DREAM:IN headquarters in Bangalore to be collated and categorised ahead of the conclave.

DREAM:IN Conclave 16-19 February 2011 February's summit will bring together a selection of students, educators, policymakers, social entrepreneurs and professionals from sectors such as finance, IT, retail, telecommunications and energy. Participants include powerhouse retail entrepreneur, Kishore Biyani and Fast Company's Bruce Nussbaum. Findings from the dream journey will be shared through a series of workshops. These will be used to inform future scenarios via a rigorous design-thinking methodology – with the view to devising concrete projects to effect fresh thinking around delivering products and services at scale.

DREAM:IN Portal Feb 2011 onwards An open portal will be launched which allows users to upload and categorise dreams by sector – adding to those collected on the dream journey. These will be supplemented by scenario building tools to assist professionals to translate the dream database into insights which can inform their future strategies. Drawing on the larger canvas of dreams over needs is expected to fuel enhanced creative thinking.

The DREAM:IN project has been driven by Idiom Design and Consulting in Bangalore and their design education initiative SPREAD. Inception and direction: Sonia Manchanda, Idiom. Enterprising design knowledge and global markets specialist: Carlos Teixeira, Parsons the New School for Design. Supported by IBM, Manipal University and Mr Kishore Biyani.

Source: Updates on the DREAM:IN Journey_Bangalore, India email from Carlos Teixeira.

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DREAM:IN – Engage local design expertise globally.

Earlier this year DREAM:IN, an international inititative was started by Carlos Teixeira and Sonia Manchanda in conjunction with idiom and support by Bruce Nussbaum.  See below for original details. DREAM:IN is a platform for engaging local design expertise globally.

The DREAM:IN Project challenges one and all, to begin the creation process, not from people’s needs but from their dreams. To share dreams, to create big ideas that help realize dreams. And to bring ideas to reality, leveraging networks, with skill, speed and imagination. The DREAM:IN project is the creation of a set of design thinkers across borders. It is designed to challenge us to create not for people’s needs, but for their dreams. Its time to get greed and need out of the way and create common dreams. In India, is it the time to unlock dreams, the dream of every common man, woman and child.

We are inviting students, faculty, design experts, entrepreneurs, artists, venture capitalists, activists, business leaders, not-for-profit agents, government leaders, and who ever else would like to: a. apply user-centered design to collect and interpreted the DREAMS of people in India b. play the role of a knowledge broker to transform DREAMS into projects with economic, social, cultural, territorial, and environmental value c. explore new ways of enterprising design knowledge through open innovation systems and global networks based on local expertise d. imagine new ventures based on new types of organizations and business models e. transform DREAMS into tangible realities

Connect with DREAM:IN Twitter:!/DREAMIN_Team




Youtube: DREAM:IN Youtube Channel idiom design consulting

Source: origional event email from Carlos Teixeira (Parsons The New School for Design profile) and NODES ( )

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