Atlantice Ave Mall

Goal:
Highlights the areas where we will be distributing the giveaways 
to know the neighborhood and the people, the communities.

 

Target

in Atlantic Ave Mall - 1st Floor.

"At the entrance on the left, there’s a school section with bunch of interesting items."

"The $1 section has a few things we could repurpose - or at least inspiration great giveaways."

Promotion items for kids:

click photos to enlarge

Additional ideas:

"Draw at the checking while waiting for mom & dad."
While parents discuss details with C16 staff, the front desk in C16 can have a lower table for kids - covered in large paper or with a large drawing pad and markers for the kids to draw.

The paper can feature the C16 logo, web address and other tennis icons - as a takeaway.

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"Remember C16 at home"
Magnets - for the parents to put it on the refrigerator. In the US, parents often hang their kids artwork up on the fridge.


 

Not pictured: Birthday party - a pack of invitations for the parent to distribute to their child's invitees.


Uniqlo

in Atlantic Ave Mall - 2nd Floor.

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Environment

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Great "visual merchandising" and strong design language

The blocks on the wall - a la ABC alphabet blocks.


Size chart on the mirror, wall and shelves
Denotes height of kid and approx age, which correlates with clothing size.

Kid's Clothing

Kid's parka
$28
A jacket is something they can wear to school and around the neighborhood with the C16 logo.


Name tags:
each part of the membership kit should contain a branded name tag (with Court 16 logo) and space for the kid to write their name (parent's first name or phone number?).

 

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Openly collaborates with other brands targeting kids.

Uniqlo Disney Project
 

 


Uniqlo Chupa Chups
December 2013 "
Uniqlo teamed up with lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls."- via License Mag

photo by AE. Click to enlarge

via License Mag. Click to enlarge

via Uniqlo Malaysia. Click to enlarge

Uniqlo launched its kids' line in the US in Fall 2012.
http://www.wwd.com/menswear-news/young-mens/uniqlo-to-debut-childrens-collections-5922846

More uniqlo kids:
http://www.uniqlo.com/uk/store/clothing/uq/uniqlokids/kids/

Uniqlo and tennis:
http://www.uniqlo.com/us/uniqlo-news/2012/latest-line-of-tennis-apparel-in-the-us/
http://www.uniqlo.com/us/uniqlo-news/2013/uniqlo-launches-latest-line-of-tennis-apparel-in-the-us/

Uniqlo & Food:
A good approach to nutrition.
We can have ways to authentically engage with our member base about health and nutrition.
http://www.uniqlo.com/us/lifetools/recipe/

Uniqlo Sponsoring:
Uniqlo also sponsors MoMa's Free Friday Nights.
http://www.uniqlo.com/us/uniqlo-news/2013/uniqlo-to-become-the-exclusive-multi-year-sponsor-of-the-museum-of-modern-arts-popular-free-friday-night-admission-program/
Brands can sponsor C16 speaker series, C16 free open hours (only open to 10 registrants for example) etc.


Chuck E Cheese's

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in Atlantic Ave Mall - 3rd Floor.

Chuck-e-cheese’s birthday parties: 

Reservation a week in advance.
$20 / kid
online birthday planning: https://party.chuckecheese.com/reservation/When.aspx?city=Brooklyn&state=NY&id=522&restype=0

Security:

Kid Check program
Entrance and exit are different lines and different doors
Attendant stamps everyone's hand upon entry

"Everyone who comes together, leaves together. The Kid Check progra in this restaurant uses cameras to continuously record visual images, but you should not rely upon them as a surveillance system. Contact the restuarant manager for more information on the Kid Check program.  Please remember our Kid Check program is not a substitute for adult supervision.  Parents or guardians must supervise their children while visiting." - On the sign at CEC reception.

 Reception desk -  where they stamp your hand.

Reception desk - where they stamp your hand.

Kid Check

Chuck E Cheese's also offers:
Membership - without any clear great benefits.
-exclusive coupons, kid's reward calendars, birthday specials, reservation of birthday parties
School Fundraising Events
Prizes - these should be looked into as giveaways

Chuck E Cheese's Birthday party brochure


Modell's Sports.

Tennis is in the back right hand corner of the store (furthest from the door).
It occupies one shelf.
Tennis racquets are not merchandised by size or age group.

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When we build a plan, we do this based on experience, not on the Internet.”
— -AE