Acquisition by Apple
R/GA University and Prototyping In VR.
Fresh off the MIT Media Lab Reality Virtually Hackathon and getting inspired by the NYVR Expo, I'm really excited to be part of R/GA U's public launch.
“This full-day intensive course is a deep dive into one of the most exciting technological developments.”
Image Courtesy R/GA-U.
Take part in this course I teach with a Creative Director from the semi-top-secret Prototype Studio.
Want to Prototype VR?
Tony Parisi (Unity): Face the Future - Computing in an Augmented World
We capture only the photons in front of us.
The expense (of creating 3D content) has never been justified for rendering it on a flat screen - except for a game.
until now…
The creation and access are cheaper
Today’s kids are tomorrow’s xR natives.
With XR there’s nowhere to go but in.
3 areas (for growth):
Software
Content
Services
4 Waves of AR - examples
This is how AR will be diffused and adopted.
Keynote - Into The Future: A World Without Edges with Graeme Devine
Conclusions:
- "Iteration in a new medium is a must"
- seen with radio, television, video games.
- "It takes time for a platform to find itself (and construct a comfortable, unwritten contract with the player, the view viewer" for what that format for experience really is. i.e, "TV episode, that radio play, that video game" control and interaction system).
Video games developed a formula where one controller moves the character, one controller moves the camera. It took about 20 years for us to reach that contract with the player. What is interaction in Mixed Reality?
- Cats always win
Catastrophe - from Magic Leap Pitchfest
Why Mixed Reality?
Would it be more fit for a different platform?
People often present something to me - and it might be better experienced in a normal, non-mixed reality format. Such as a map or normal app.
- Theme park - increase entertainment.
- Warehouse - increase productivity.
- Profession - i.e.: Spinal surgery - I can look up at the spine but don’t have to look up at the monitor - the surgery takes less time, the person has a chance to heal better and survive better.
Reality Virtually Hackathon
http://www.realityvirtuallyhack.com/
Design Research Methods Notes
4 Waves of AR
https://techcrunch.com/2017/07/18/the-four-waves-of-augmented-reality-that-apple-owns/
AR VR Bootcamp at ITP NYU
AR VR Bootcamp at ITP NYU
Shot through the Hololens
https://youtu.be/RkJLDduEofk
we ARe everywhere
Facebook:
Use cases for AR
information
digital objects
enhancements
Focused on the camera as the AR platform
https://www.youtube.com/watch?v=OFkEHEWPZSU
Building Blocks
-Precise Locaiton
(SLAM) Simultaneous Localization & Mapping
Mapping 3D scenes from still photos
-3D Effects
-Object recognition
—
Leave directions or notes for friends.
Give people more information about where they are
Drop digital objects other people can find and interact with right there
https://www.youtube.com/watch?v=K_bTzosFGUs
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MSFT
Google Lens:
“Vision based computing capabilities”
Apple:
ARKit
Amazon has a game development engine.
The implications for commerce are huge.