DREAM:IN ConclaveTo read the common dreams of India and develop big ideas for business, policy, development and sustainable change, and work towards realizing them, leaders and design experts from India, USA, Brazil and Italy will be joining us at the conclave from 16th to 19th February 2011. The DREAM:IN Conclave will bring together 55 national and international leaders to share a vision for India through design. During 4 days in Bangalore, the knowledge center of India, thousands of Indians’ dreams will be interpreted by entrepreneurs, business leaders, design and creative thinkers, venture capitalists, policy makers, and financiers to design transformative changes for India. Dream Volunteers consisted of students in design, anthropology, marketing, finance, technology, urbanism will synthesize and broadcast through the DREAM:IN Portal the visionary scenarios and opportunities for investing in India’s prosperity. The DREAM:IN Conclave works towards bringing global design expertise to fulfill common dreams of locals. With an open source database of dreams, visions, and investment opportunities India will be ready to change the lives of people locally and globally.

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See below for more details on specific phases

DREAM:IN Collecting India's aspirations as a canvas for creative thinking Challenging the notion that future thinking should be informed by people's needs – the DREAM:IN initiative seeks to explore what Indians are dreaming about. It intends to create a dynamic database of dreams gathered in cities, towns and villages across the country. These will be categorised, analysed and shared with business leaders, educators, social entrepreneurs, policymakers and designers to devise transformative and inclusive future scenarios. DREAM:IN intends to collide the dreams of a diverse India with the thoughts and actions of leaders across a range of sectors.

DREAM:IN Journey 8-17 January 2011 101 dreamcatchers have been selected from students from over 20 Indian institutes of management, design, communication and film. They will be dispatched in groups across 11 itineraries which traverse rural and urban India. Along the way they will be questioning locals about their dreams and aspirations – for family, work, recreation, products and services – and capturing these on video. They are expecting to collect over 10, 000 dreams. Before heading off they will receive training from a team from various backgrounds including ethnography, education, advertising and cinematography from across India plus Brazil, Italy, New Zealand and the US. This group features professionals from Nokia, Ogilvy & Mather and Parsons the New School for Design (New York). The findings will be returned to the DREAM:IN headquarters in Bangalore to be collated and categorised ahead of the conclave.

DREAM:IN Conclave 16-19 February 2011 February's summit will bring together a selection of students, educators, policymakers, social entrepreneurs and professionals from sectors such as finance, IT, retail, telecommunications and energy. Participants include powerhouse retail entrepreneur, Kishore Biyani and Fast Company's Bruce Nussbaum. Findings from the dream journey will be shared through a series of workshops. These will be used to inform future scenarios via a rigorous design-thinking methodology – with the view to devising concrete projects to effect fresh thinking around delivering products and services at scale.

DREAM:IN Portal Feb 2011 onwards An open portal will be launched which allows users to upload and categorise dreams by sector – adding to those collected on the dream journey. These will be supplemented by scenario building tools to assist professionals to translate the dream database into insights which can inform their future strategies. Drawing on the larger canvas of dreams over needs is expected to fuel enhanced creative thinking.

The DREAM:IN project has been driven by Idiom Design and Consulting in Bangalore and their design education initiative SPREAD. Inception and direction: Sonia Manchanda, Idiom. Enterprising design knowledge and global markets specialist: Carlos Teixeira, Parsons the New School for Design. Supported by IBM, Manipal University and Mr Kishore Biyani.

Source: Updates on the DREAM:IN Journey_Bangalore, India email from Carlos Teixeira.

Earlier this year DREAM:IN, an international inititative was started by Carlos Teixeira and Sonia Manchanda in conjunction with idiom and support by Bruce Nussbaum. See below for original details. DREAM:IN is a platform for engaging local design expertise globally.

The DREAM:IN Project challenges one and all, to begin the creation process, not from people’s needs but from their dreams. To share dreams, to create big ideas that help realize dreams. And to bring ideas to reality, leveraging networks, with skill, speed and imagination. The DREAM:IN project is the creation of a set of design thinkers across borders. It is designed to challenge us to create not for people’s needs, but for their dreams. Its time to get greed and need out of the way and create common dreams. In India, is it the time to unlock dreams, the dream of every common man, woman and child.

We are inviting students, faculty, design experts, entrepreneurs, artists, venture capitalists, activists, business leaders, not-for-profit agents, government leaders, and who ever else would like to: a. apply user-centered design to collect and interpreted the DREAMS of people in India b. play the role of a knowledge broker to transform DREAMS into projects with economic, social, cultural, territorial, and environmental value c. explore new ways of enterprising design knowledge through open innovation systems and global networks based on local expertise d. imagine new ventures based on new types of organizations and business models e. transform DREAMS into tangible realities