A level of digital quality to represent 500+ fashion brands distributed throughout Asia.
Managed a team of Singapore based developers and New York City designers to win, design, develop and launch:

• Club 21 Global Website
• Customer Relationship Management for Club 21's reward program - mapped the existing user flows for CRM sign up.
• Club 21 Mobile App
• Social Media for a region with a range of languages and platform usage. Across a region where Google Plus is the main social connectivity in one country while Google and Facebook are legally not accessible in another country. 

To understand the vast brand portfolio and diverse clientele, research was performed at CLUB 21's stores in Singapore, China PRC, Hong Kong, and Thailand.