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Ethnography in Art Artseeka Fall 2010
Uncovering people's habits of discovering and viewing art to inform development of an app.
Patient Navigator MSK Infusion Center Spring 2010
A concierge service designed to integrate patients into a new chemotherapy infusion center in Brooklyn, New York.
Fresh Snack Pack DOH's Healthy Bodega Spring 2010
Creating an offering of fresh food and nutritional information to children and encouraging bodegas to sell more fresh foods.
Pulpy, Shoot Out Int'l Ad + Promo Fall 2009
Rally a community around a popular sport and create an integrated marketing campaign to launch a new brand.
Community Based Change IOBY Spring 2010
Redefining a microphilanthropy's communication strategy and target persons to source both funding and a volunteer force.
Fluid, Urban Office Space Design Thinking Lab Fall 2009
Addressing the "urban nomad" lifestyle by creating a hot-desk space intended to double as a gallery to showcase members’ works.
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Luxury Design & Strategy Haviland Fall 2010
A market entry strategy and new product line for a luxury porcelain maker looking to expand.
Ninja Gaiden 2 Mini-game Xbox, Microsoft Spring 2008
Competitions mechanics developed for an online mini-game to launch a franchise in Hong Kong, Taiwan, Singapore, India, and South Korea.
Cultural UX Understanding Virgin Atlantic Spring 2008
Provided knowledge on Chinese navigation as well as screen size and memory size of characters for an airline check-in kiosk.
Responsible Drinking Campaign Johnnie Walker Spring 2008
Accessories for a interactive campaign to promote responsible drinking in China for an international CSR program.
You're Fired Johnnie Walker Spring 2008
Leveraging an existing television spot through a series of viral videos and campaign encouraging users to share their own stories.
Vox Pops Nike Women Spring 2008
Interviewing female athletes in Shanghai as a part of a project gathering stories from the across the world.
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