Notes on CBS China Business Conference :: 中国式增长 pt2

Private Equity and Venture Capital Panel: New Cycle, New Paradigm, New Landscape

Anla Cheng of Sino-Century

  • increase in PE fund managers - going for pre IPO deals
  • increase in general partners
  • "There's too much money chasing for too few good companies."
  • this may be the reason for an "increase in art sales" and other luxuries
  • as the gov't is trying to cap the impending real estate and stock bubble
  • An increase in RMB funds
  • US dollar GPs are creating RMB funds
  • there are over 2,000 RMB funds
  • adjusted the hukou system to help people move in quicker
  • Fund Sources
  • US dollar GPs are creating RMB funds
  • gov't (ex: solar sector : ¥400B
  • fund to fund
  • Sino-Century Investment Examples Women's Healthcare In China, women's healthcare is just beginning ex: A product to scan for cervical cancer

    • "There isn't a clinic they can go to, so they have to go to the hospital.
    • "The co. has to go an extra layer to create a servicing network."
    • "But even the doctor might not know how to use it."
    • This company was sold to a Fortune 500 company
    • "In the US, this makes a lot of sense,"
    • "Translating that to China is hard"
    • [Service Design problem and opportunity]

    Food ex: logistic systems - complicated

  • 40 built(?) in China [recording inaudible]
  • 6,000 SKU
  • the complexity of the business "made the company unique"
  • What is the EBIDA - "should you build the [same scale and complexity of a] company" or just buy it? [blend of backstage logistics (critical path, sourcing, BPM) and front end user experience]
  • Alternative Energy ex: a pure play solar company

  • IPOed on the Shenzhen stock exchange.
  • It now has #2 brand recognition
  • and also sells in Germany
  • Sustainable Energy ex: wind turbine blades made out of bamboo

  • "we're not just focused on alternative energy."

  • "we're focused on sustainable energy."

    Andrew Hudders

  • mostly deals with flow of finances from US -> China
  • sees an increase in Chinese capital and Chinese investing in the US
  • PIPE - Private Investment in Public Equity
  • Gov't influence - encouraged to invest outside of china
  • ex: food sources, alternative energy

    Problems and Differences

  • The small PE funds are inefficient, they are more like stock investors
  • doing deals overnight is not PE
  • What is occurring in China is "not what we traditionally consider PE in the US, which are arguably more skill intensive."
  • They're not to be "fe generating at the beginning, but to wait for the payout (3-5 years later). -Roger Leeds
  • Monita

  • Parallel funds can be created - going through the Ministry of Finance
  • RMB: Domestic Side can be created quickly - 2 days
  • US side: can take 9 months
  • -Chinese currency is not convertible
  • Government

  • In China it's not "the government."
  • There is: provincial, city, and above city level
  • ex: The provincial gov't may invest maybe 20%into a company that is in a city [see sketchnote]
  • 20% "for that business's fund for that business in the city
  • Gov't support (via Anla)
  • she focuses on the three areas of the 35 year plan
  • is given funds by the gov't to manage
  • ex: cooling towers - approaching provinces to purchase Xinbei Cooling Towers
  • Gov't approval
  • very rarely do you get gov't approval to create a financial entity
  • gov't can't support purchasing new technologies
  • deal flow involves the provincial government
  • creates a tremendous opportunity for the PE
  • use of local currency takes up some of the saving of RMB
  • ex: "Wind" (company - the "Bloomberg of China") gained support from the mayor of SH
  • Growth Capital

  • small to mid size companies where you buy a significant but not controlling stake
  • The term "buy out" is different and focuses on a "significant stake" but not controlling and does not require loans and debt
  • Exit Markets

  • US timeline: invest---disinvest (sell) (five year) (via IPO)
  • CN timeline: invest---disinvest (sell) (18-3year) (via IPO, but or often by trading or selling)
  • time horizons are different
  • Often "No due diligence is done as the wire transfers are encouraged to be done very quickly."
  • "In the next few years, a bubble will burst because the valuations are too high."
  • The funds are "not run by real PE professionals" and are "just looking to get in before an IPO."
  • Trends & Future of PE Average entry multiple is 6-12 times. the multiples can be 60-100 times. "I don't know if this is sustainable" - Anla

    "deb structures that Chinese use are unsophisticated" "it will become more and more of a domestic industry…more and more Chinese."

    this will cause

  • tougher regulation on companies
  • speed of growth and amount of money going into
  • How do you use foreign tech to fuel traditional business?

  • a company where you can increase the profit margin (by brining in new tech)
  • uncover crown jewels or diamonds"
  • most companies don't want to be listed for financial reasons: they do it for the status symbol to say they've arrived."
  • We're in the process of creating brand names in China
  • Takeaways

    Q: Diff btw merchant banks and PE? A: Merchant banks - at a very high level PE - the real work begins after you invest In the US, we tend to think of VC as a subset of PE.

    Q: To what extent do you manage [and do more] than just stay on the bard? A: We get involved in every level -Anla Cheng As an equity investor, can you actually get involved in every level? What are ways for you to see insights form deep at the operation and level and consumer side?

    My Question: How can you that insight without having to spend excessive time there?

    What form do these deliverables take place?

    This is harder for multiple reasons. 1. The time between initial investment and sale, trade or IPO is shorter than it is in the US. 2. The companies that help transition to a service economy operate and exist differently. -The have different metrics of success and often those metrics are not well defined

    How do you translate not only technology to a new physical location, or management to a new cultural environment, but how do you translate success to future "industry" and future "companies." [singlepic id=869] Event Info

    Now the second-largest economy, having recently eclipsed Japan, China is becoming the anchor for a new cycle of self-sustaining economic development. The VC/PE industry, regarded as one of the major drivers of China’s innovation and industrial progress, will play an increasingly important role during this cycle. China's VC/PE industry has reached a critical point in its development, with opportunities for explosive growth of the industry itself on the one hand and overall structural transformation on the other. Key Topics: How will the newly unveiled government policies such as "Opinions on Further Optimizing Usage of Foreign Capital" and the "New 36" affect the equity investment industry? Along with the establishment of large-scale industrial funds backed by state assets, what will the pattern and prospects of Chinese VC/PE market look like? Will the rapid rise of RMB-denominated funds trigger new bubbles or cause supervision problems? What are the hot areas for VC/PE investments in 2011? Roger Leeds Chairman of Emerging Markets Private Equity Association (Moderator) Dr. Roger S. Leeds is the Chairman of the Board of Directors of EMPEA, and a Professor at the School of Advanced International Studies (SAIS) of the Johns Hopkins University, Director of the School’s Center for International Business and Public Policy, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Prior to SAIS, Dr. Leeds worked as Managing Director and co-head of the emerging markets practice at Patricof & Co., Partner at KPMG, senior staff member at the International Finance Corporation, and, Associate at Salomon Brothers in New York. A renowned expert in the field, Dr. Leeds has worked in 100 countries in Latin America, Asia, Eastern Europe and the former Soviet Union, and Africa, and is a member of Council of Foreign Relations in New York. Dr. Leeds has a bachelor’s degree from Columbia University, and a M.A. and Ph.D. from SAIS. Monita Mo Founder and President of Ascend Capital Partners (Panelist) Ms. Monita Mo, the founder and president of Ascend Capital Partners, is a Chinese-American with sino-US bilingual cultural background. She graduated from Baruch College of CUNY with Master degree in Taxation and is a CPA licensed to practice in NY, NJ and California. Monita has a total of 30 years of experience in private equity, financial restructuring, and operating/financial management in China and the United States, engaged to help Chinese and American corporations to raise fund or go public in overseas market. She started her consulting experience with Arthur Andersen NYC participating in mega M&A deals in the 80’s primarily in the media and financial industries. She then started her accounting business in 1992 based in US and focusing in China. She is currently the consultant for 18 banks from China and Taiwan who conducting business in the US. She helped the first wave of abroad students in US come back to China to set up their business and assisted the earliest US investors investing directly in China. Meanwhile, she participated in the earliest online times investment, such as: 8848, Tongtech, PRC EDU and so on. Ascend Capital Partners was founded in 2002 by Monita, expanding the concept of consulting + investing primarily in privately owned enterprises in China (www.ascendvp.com.cn). Ascend has completed several exits in its investment and onto raising a fund to increase each of its investment size. The successful cases of Monita in recent year are Acorn International (listed in US), NVC Lighting (listed in HK), Changfeng Agricultural, TCT Medical, YOYI Media, Sinodis and so on. Anla Cheng Partner of Sino-Century China Private Equity (Panelist) Ms. Cheng is partner at Sino-Century China Private Equity, a mid-cap growth capital China PE RMB Fund focused in Financial Information and Services, High End Manufacturing and Sustainable Environment. She has spent more than 25 years in the field of investments and finance. She began her career at Goldman Sachs on the GNMA bond desk after completing the company’s training program. She joined Citibank, first as a Pacific Basin analyst, and later as Asian portfolio manager. She then moved onto Prudential-Bache where she headed the Japanese Institutional Desk.  She subsequently joined Robert Fleming, New York, eventually becoming senior vice president and head of the Japan/Taiwan/Korea Institutional Sales Group. Ms. Cheng ran a Family Office focusing on Asia hedge fund of funds which included PE funds before joining Sino-Century. She has an MBA from The Wharton School of Business at the University of Pennsylvania and has a magna cum laude B.A. from Pratt Institute. Ms. Cheng grew up in Japan and is proficient in English, Mandarin and Japanese. She is a member of the Committee of 100. She is also a Trustee of The Riverdale Country Day School and was honored at MOCA in 2009. Christian Giannini Director of ChinaVest (Panelist) Mr. Christian Giannini now serves as director at ChinaVest, a leading merchant bank founded in China by Americans over a quarter century ago and one of the oldest and largest private equity firms exclusively targeting the rapidly growing Greater China market. Prior to joining ChinaVest, Christian worked in the M&A and Corporate Finance groups at Robertson Stephens & Co. His transaction experience in China and the United States spans Infrastructure, Manufacturing, Energy and Distribution. Christian graduated from the University of San Francisco with a B.S. in International Business and he received his MBA from The University of Chicago, Booth Graduate School of Business. Outside of the office, Christian is an avid sailor, telemark skier and chef. Andrew Hudders Partner, Golenbock Eiseman Assor Bell & Peskoe LLP (Panelist) Mr. Hudders is a partner in the Firm’s securities and corporate departments. He regularly represents companies and placement agents/underwriters in public and private offerings, including private placements, IPO’s, 415 transactions, PIPE’s and secondary and resale offerings. He has extensive experience in SPAC offerings and SPAC business combination transactions as well as reverse merger transactions and related financings, typically PIPE transactions to finance the acquisition of and working capital for an acquisition target. He also advises and assists companies with their SEC reporting obligations, annual meeting requirements, corporate governance and securities compliance. He has substantive experience representing smaller underwriters and placement agents in underwriter compliance and compensation under FINRA regulation and blue sky issues. Mr. Hudders’ corporate practice includes the general representation of well-established, emerging growth, and start-up companies as outside general counsel. He represents these companies in a variety of matters, including equity and debt financing transactions, venture capital and private equity transactions, stock option plans, SEC reporting, executive compensation and employment related matters, strategic alliances and mergers and acquisitions. He also advises on listing requirements for issuers. The issuer clients that he represents operate in such diverse industries as computer services, on-line services, alternative energy, oil and gas exploration, mining, media, film and television production, beverages and food distribution, and medical devices. Clients are both United States based and have headquarters and operations in Canada, China, Hong Kong, Singapore and the the United Kingdom, among other locations.

    Event info and bios via http://www.columbiachinaconference.org/panels1.html

    Notes on CBS China Business Conference :: 中国式增长 pt1

    Opening Keynote - Frank NewmanSpoke on how he turned Shenzhen Development bank into a highly profitable organization. He notes it is one of the few banks that is not state owned.

  • Main changes he made
  • -sent out bonus plans to have the branches vet them. -printed a formal code of conduct. -code of conduct iterated into "user friendly cartoons" for the second version. -verified via feedback surveys -created a way to define bonuses on "merit" not on "favoritism" or other means.

  • Crowd Questions
  • Q: Concerns for others than just shareholders. A: success of the bank was focused on: serving the economy, serving society.

    Q: What were the main challenges? A: "culture, trust, team management with language separatism."

    Takeaway - he said he improved "efficiency and customer experience" - they're two areas that I focus on (see my "About Page").

    "Frank Newman has recently completed 5 years as Chairman of the Board of Directors and CEO of Shenzhen Development Bank, China (“SDB”). In 2005, SDB, a national listed bank with operations in 20 major cities of China, was seriously troubled. After a US-based private equity firm purchased about 20% of the bank’s shares, Mr. Newman led a team that turned the bank around substantially, to become healthy and highly profitable -- with no government funding or guarantees. At the end of June 2010, after the successful sale of the major interest in the bank, Mr. Newman announced his retirement, and became an independent Senior Advisor to the bank. Mr. Newman also served as an active director of Korea First Bank, then controlled by a US-based private equity firm, as the bank recovered from substantial problems to become healthy and profitable. Previously, Mr. Newman served as Chairman and CEO of Bankers Trust Corporation, a major international bank based in New York. When Mr. Newman was asked to join BT, it was in a difficult, unprofitable position, facing substantial business, regulatory, and legal challenges. Mr. Newman led the program of resolution of the legal and regulatory issues, and recovery to a broader, profitable business base. Mr Newman then led the successful sale of the bank to Deutsche Bank, with a strong return for shareholders. From early 1993 through late 1995, Mr. Newman served as Undersecretary, then Deputy Secretary of the United States Treasury Department. As Deputy Secretary, Mr. Newman was the number two official of the Treasury Department and represented the Treasury on a broad range of issues domestically and internationally, including economic and banking policy. He also served as Chief Operating Officer of the Department. Upon completion of his service with Treasury, he was awarded the Alexander Hamilton Award, the Department's highest honor. Prior to his government service, Mr. Newman served as Vice Chairman of the Board and Chief Financial Officer of BankAmerica Corporation, San Francisco. Mr. Newman earlier served as Executive Vice President and CFO of Wells Fargo Bank. Mr. Newman has also served as a director of a number of corporations in the US and other countries, including Dow Jones & Company. He is a member of the Board of Trustees of Carnegie Hall, and a member of the Investment Committee. Mr. Newman graduated from Harvard University with a BA, magna cum laude in economics."

    Bio via Columbia China Business Conference Site. http://www.columbiachinaconference.org/keynote.html  

    Ned Cloonan A great speaker, and Columbia alumnus He gave the history of AIG (AIG, American International Group) starting in Shanghai in 1919 and a background of CV Starr.

  • 4 Fundamentals to Succeed:
  • 1. Committed - long term, commitment has to come from the top, "The example starts at the top." (speaking with regards to an organization) 2. Relevant - be seen as the solution to their problems (China's problems/ Chinese people's problems). 3. Informed on the differences between local, regional, versus Beijing 4. Strategic

  • Skills you need

    -_________ of the secretary of finance (diligence with quantitative data that can scale and have large impact) -the cultural sensitivity of a sociologist -the tact of a diplomat -the eye of an art historian

  • [singlepic id=857]

  • Examples:
  • commitment - Post Mao, it took 17 trips to Shanghai to ask for a license for AIG to start again. The business must bring something to China.
  • cultural sensitivity and appreciation of culture - AIG top level employee notices Chinese works of art are for sale in a US antique store. Those works of art were from the Summer Palace and were stolen during the Boxer Rebellion. AIG returns them to China.
  • Relationships with people - even if they're in a different group (age, industry etc). He stress the importance of relationships and notes "China is a country driven by relationships, not rules."
  • IBLAC (International Business Leaders Advisory Council) - engaged with other, economic reform to make SH a financial center, and worked on air traffic in addition to more
  • See beyond the normal business framework, beyond bilateral US-China relations, but the relations that shape your country's relation with the world.
  • Edward “Ned” Cloonan Retired Global Vice President, American International Group Mr. Edward “Ned” T. Cloonan held the position of Vice President of Corporate and International Affairs for American International Group (AIG).  He was responsible for developing and executing business development strategies, as well as strategic corporate giving.  He helped build AIG's global businesses, including playing a leading role in successful market access strategies in China, India and Vietnam. Mr. Cloonan had a 30-year career with AIG.  As Vice President for Corporate and International Affairs, he worked closely with CEO Hank Greenberg in expanding the firm’s international business, with an emphasis on China, India, Vietnam and Latin America.  Mr. Cloonan led efforts in five key areas: Political Management, Market Access, Issue Management, Business Development, and Philanthropy.  Some of his accomplishments include: he attained the first ever 100% foreign owned license to operate in China; defeated legislation in Russia that disallowed foreign life insurers from operating there and developed strategies that resulted in AIG being the only foreign life insurer allowed to operate in Russia; led winning strategy to overcome India’s previous thirty years of insurance industry nationalization and secured operating license in India; developed $75M global corporate giving program that promoted entrepreneurship, innovation, diversity, and empowerment. Mr. Cloonan is a member of the Council on Foreign Relations, and serves on the board for the Asia Society, National Committee on U.S. China Relations, the Americas Society/Council of the Americas and the American Indonesian Chamber of Commerce.  Mr. Cloonan was named a “C.V. Starr Partner,” the highest form of recognition within AIG, for his outstanding leadership and performance.  As Hang Greenberg once said, “Ned is simply the best at what he does.”

    Bio via Columbia China Business Conference Site. http://www.columbiachinaconference.org/keynote.html ------------

    China Business Conference :: Growing Like China 中国式增长

    Columbia Business School is hosting a conference on business in China.I am most interested in the talks on venture capital, entrepreneurship, and cleantech.

    My Goals: Understand more about entrepreneurship (and VC) in the context of China. Understand more about VC (and how that can be blended with IB). Identify opportunities for (devel and implementing) alternative energy application.

  • Specifically - networked cleantech + alternative energy where the users are co-creators. (area where Shell is not interested in see URB CN outline)
  • Highlight current discrepancies and problems w energy usage
  • Id specific geographic markets.
  • Id new technologies (that have been engineered, but the way they interface with local users needs to be designed.)*

  • This will help me understand how to refine my capabilities of:

  • a. Researching and understanding how these technologies (some of which currently exist and some of which are being devel'd can engage in user-specific scenarios - culturally, and usefully.**
  • b. Designing the services to be implemented and operated with metrics that can be appreciated with the likes of a tangible product or physical environment.***

  • *[obviously in an iteration, the specs will need to be re-engineered.] **[see Future Perfect - efficiency 50-100% (delivery to consumption) vs 5-10% improvement (manufacturing) for products - exponentially or at least increased figures with co-created svcs]. ***[see Doblin 10 Types, Continuum's Rajesh on new metrics etc.]

    [singlepic id= 851] See the following details from their website.

    Macro-Economy Panel: China's Economic Restructuring - Challenges and Opportunities Since China’s economic opening in 1978, the Chinese economy has been enjoying rapid growth. China has come to a point where it is reevaluating its economic model focused on growth in order to counter current inequalities and destabilizing factors. Looking ahead, the Chinese economy will embrace great opportunities as well as encounter some potential challenges. Thus, social and economic restructuring needs to be taken into consideration by both policy makers and all the other economic participants. The direction of the Chinese economy will also have a significant impact on the global economic landscape.

    Key Topics: What does China’s macroeconomic environment look like at present? What challenges and opportunities will China’s economy face in the future? What key factors will influence China’s future macroeconomic development, both domestic and international? What direction will China’s economic restructuring take in the next decade?

    Private Equity and Venture Capital Panel: New Cycle, New Paradigm, New Landscape Now the second-largest economy, having recently eclipsed Japan, China is becoming the anchor for a new cycle of self-sustaining economic development. The VC/PE industry, regarded as one of the major drivers of China’s innovation and industrial progress, will play an increasingly important role during this cycle. China's VC/PE industry has reached a critical point in its development, with opportunities for explosive growth of the industry itself on the one hand and overall structural transformation on the other.

    Key Topics: How will the newly unveiled government policies such as "Opinions on Further Optimizing Usage of Foreign Capital" and the "New 36" affect the equity investment industry? Along with the establishment of large-scale industrial funds backed by state assets, what will the pattern and prospects of Chinese VC/PE market look like? Will the rapid rise of RMB-denominated funds trigger new bubbles or cause supervision problems? What are the hot areas for VC/PE investments in 2011?

    Investment Banking Panel: Cross-Border M&A - The Next Wave As China has gained increasing economic power and prowess in the global economy, we have witnessed the first wave of Chinese outbound M&A deals, led by the country’s huge state-owned enterprises and aimed at securing critical natural resources such as oil and minerals. The ranks of Chinese companies executing cross-border transactions are swelling, and the latest wave is led by auto-makers looking to acquire technological know-how and brand equity. What is next? As Chinese companies look overseas to maintain their stellar profit growth and compete with global enterprises, M&A becomes an essential and critical part of their strategic decisions. Similarly, plenty of opportunities exist for foreign companies looking to establish or grow their presence in China through M&A.

    Key Topics: How do Chinese anti-monopoly law and other legislation impact deal flows? What current obstacles prohibit foreign companies from making strategic acquisitions in China? What will the M&A landscape in China look like over the next 10 years?

    Capital Markets and Investment Panel: The Outlook for Chinese Capital Markets Since the economic liberalization of the late 1970s, Chinese capital markets have been through rapid developments and expansion. Today, the markets have become the driving force shaping the ecosystem of modern Chinese business society. With more sophisticated legal and regulatory systems, bigger and more efficient markets, and improved international competitiveness, China’s capital markets, with their unique dynamics, have attracted more and more world attention and academic studies as an engine for the global financial system.

    Key Topics: With the rampant inflation threats looming in emerging economies, is the China Story still intact? How can investors invest in China both strategically and rationally? What are the latest developments in China’s investment management industry? How does the Chinese capital market introduce and implement innovative financial instruments such as futures and ETFs? How does the emerging derivatives instruments affect market trading behaviors? What are the priorities and concerns for Chinese policy and regulatory authorities to manage the high growth and capital inflows? What is the next potential step for the RMB liberalization, given the successful offshore market? What are the major risks investing in China compared to other Asian emerging market? Will the fear raised by the Japanese nuclear meltdown impact the nuclear industry and the renewable energy development in China?

    Green Energy and Cleantech Panel: Charging Ahead on the Sustainable Energy Road

    As one of the world’s highest energy consuming countries, China is making a great effort to increase energy utilization efficiency. The promotion of new energy applications has been widely recognized as one of the most promising strategies. The January 2010 establishment of the Chinese National Energy Commission, headed by Prime Minister Wen Jiabao, was regarded as an extremely important step. The government’s New Energy Industry Development Plan (2011-2020) has also entered the final stage before its public announcement; it is expected that the Plan will include 5 trillion RMB investment during the next 10 years.

    Key Topics: Will China truly create another miracle along the road to new energy sources and then migrate to a more sustainable development pattern? What role will China possibly play in this global game of new energy? Which new energy will be most promising in China?

    More info on www.columbiachinaconference.org Text via Columbia China Conference. Connect with Columbia Business School www4.gsb.columbia.edu

     

    Thoughts: The conference webstie somehow looks so Chinese.  Not in terms of "Ancient Chinese aesthetics," which is what most western people think of in terms of Chinese style and visual design.  But the color pallete of light blue and green, as well as the gradients and borders with thick white space between columns looks like a lot of Chinese websites.  I do appreciate how the business school can set up their own site for each conference, and has a consistent online presence.  That says something quite positive about their efforts.  That is in addition to having a conference since 2008 (maybe earlier?) on the impact of China.

    Continuum - More than Money - - Design At The Edge

    Rajesh Bilimoria, Vice-President of Continuum[singlepic id=841]Rajesh presented on some of the current intricacies of how money is used and ways to create new offerings for consumer financial products and services.

    Case studies Rajesh cites case studies like Kenya's M-Pesa, Visa's black card (which he says the concept actually existed as a myth among aspirational users before it was a real Visa offering), and the work Continuum did to improve the online banking of BBVA. Rajesh mentions samples of their research process and method of moving from concept works to usability testing in order to validate are the right user tasks can be executed.

    Their wireframe was unique, as it highlights the user's priorities, not just the functional aspect of what it means for BBVA, but what it means for BBVA's users. It's similar to what Monica Bueno presented at the Service Design Conference in Cambridge last year on the visibility of service design hierarchy by a website's layout. [singlepic id=849] [singlepic id=850] layout shows the importance that the business places on their own offerings and depts.

    Context and needs matter. Highlight the opportunity. "Context and needs of how people live" frame the opportunity. He stresses the discrepancy between priorities, where "what's important to the company often isn't the most important thing to real people." "We have to shift" that way of thinking so that, "the consumers' focus is our focus."

  • ex: "Consumers are not after a mortgage, they're after a home."
  • [imo Reframing those priorities can make the interaction much smoother when the consultant can let their client know what the client's consumer expects.]

  • We should strive to create "a  much more humanistic experience even when you're dealing with something like a mortgage."
  • "We can easily ignore the complexities of our interactions, but it is these complexities that create the opportunities for real innovation." [singlepic id=840]

    For example, the mobile telecom industry is focused on driving ARPU (average revenue per user). If that is the driving priority of the business, it is does not create a very positive user experience. See more on what Umair Haque dubs "fake costs" in the telecom and banking industries. http://www.managementexchange.com/blog/why-business-brain-dead-and-how-wake

    Experience Rajesh places emphasis on pursuing experience as a driver for improving offerings, and revenue.

    Metrics I am interested in how you develop metrics for an experience that you're not yet sure what it will bring.

    New system of metrics [singlepic id=847] Rajesh mentions "If we just use the metrics we have now as metrics of success, that's a good way to kill ideas. And if we use yesterday's perspective and yesterday's lenses, we don't give today's ideas time to breathe." One method is to use experiential metrics that initially framed your prototyped idea. The parameters that define how are you delivering on it can be turned into dimensions for new metrics. That will help the client keep fidelity after it is implemented.

    [singlepic id=838] Bruce Nussbaum notes that "a good way to kill innovation is to apply one set of [existing] metrics to a new experience."

    Application from different domains (possibly look into Doblin Group's Ten Types of Innovation for measuring impact) Are today's measurements relevant to what we are implementing? Another way is to look to a competition's metrics as well as other domains, offerings that are experientially similay may have metrics that are similar.

  • ex: Netflicks didn't look to Blockbuster for metrics, but may have looked at for different interactions that can provide metrics about what the next ideas is.
  • [Blockbuster did charge a lot of "fake costs." For example "late returns" used to always charge the renter a fee, but how often did that late return cause a film to be "out of stock." A title with less copies, but not empty, may actually have helped encourage browsers (people that were browsing) to think that it was a hot film.]

    Rajesh says that "Not that everything in the past that is bad," but says "starting with experiential metrics as business metrics have to support that."

    Continuum "looks carefully to understand, think about what things mean, create new ideas that build on our understanding and thinking." Like Jason Severs of frog design, Rajesh also suggests taking the client out into the field. He also notes the importance of story telling. This isn't just used to show the client the existing conditions that a user encounters, but also envisioning a future scenario.

    ---------------------

    Organizations An increasing part of our work is figuring out how an organization needs to adapt. Nothing can kill an organization that is advserse to change.

    Embrace Complexity SImplifying problems can help us meaningfully address human complexity and our world.

    [singlepic id=843]

    Rajesh's thoughts on currency

  • People will spend more time and more money to purchase intangible things.
  • Previously , social networks were invisible.
  • [Now there with SNS there's] the excess of numbers, with connections [potentially] being currency.
  • "In a lot of the luxury [industry], time is currency"
  • "alot of services are around time managment"
  • "quality of life is a metric." "happiness is going to be a currency"
  • "things of value that are not currecny bc they can't be traded."
  • "money is going to be less impotant thatn it has been in the past."
  • [singlepic id=839] CONCEPTS for developing a new financial services system for Gen-Yers "It's not the saving that's hard, it's starting the habit of saving that is hard." - Rajesh "And it's reducing your debt" - Bruce Rajesh spoke about the concept of a model where instead of a service offering a you a deal to pay and recieve something (Groupon-eseque), you may get a deal for future (with investment appreciation).

    My thoughts on the presentation While the main case study, BBVA, was a website, I really appreciate Rajesh speaking about experience outside the context of just web and digital services. He did not even have to specifically define that he was talking about people, users and their lives. He framed the presentation well and spoke broadly with specific examples where the main points were about human behavior. Even when showing the case study for BBVA, he showed research photos of user's physical desk setup, videos of users engaging with digital prototypes and images of users working with paper prototypes.

    I am excited to see what design consultancies can offer in terms of service design and designing pathways for experience that are not solely web based.

    [nggallery id=63]


    This lecture is part of Bruce Nussbaum's Design At The Edge lecture series. additional [singlepic id=846] mapping user habits

    Cultural power shifts :: China

    In 2010, China reached first place as the largest art market "with 33% of global fine-art sales stemming from auctions based there."* (Crains) "Four Chinese artists made it into the top 10 ranked by auction revenue for 2010, up from just one in 2009." (Crains)

    If US fairs featured more galleries that represented Chinese artists, that would give Chinese artists the opportunity to visit the US.  Simply visiting the US during an at fair and taking that experience back to China is a great way to cross pollenate ideas and culture.

    A gallery owner from Shanghai said that he would not be coming to New York for Art Week because the US economy is still feeling the recession.

    [singlepic id=808] The Armory Show 2010 This year for New York Art Week, Eli Klein Fine Arts, one of the most prominent US galleries representing Chinese artists, was rejected from The Armory Show.  I specifically did not make it to The Armory Show nor VOLTA this year because I did not see any Chinese focused galleries listed.  Not having representatives from the most populated country and the largest art market not only stems potential financial flow, but also cultural flow.

    [singlepic id=810] Last year during New York Art Week, I met Zhang Gong and Liu Ye.

    Zhang Gong's most recent exhibition, features cityscapes of New York and Beijing. "Zhang Gong was fascinated with New York City on his first visit which was his debut at Eli Klein Fine Art; he became inspired to portray this metropolis as a counterpart to his Beijing cityscapes." [singlepic id=809] Zhang Gong's "Beijing - New York" at Eli Klein Fine Arts

    Crain's states that Zhang Gong's current exhibition is "three-quarters sold out after just three week."

    Power doesn't just shift, it flows.  And if people are concerned that power in a specific market is being shifted to China, what can be contributed to this current? What do we want to carry in that power, or more importantly where do we want to carry that power to?

    Joseph Nye of Harvard University’s Kennedy School of Government takes the concept of "soft power" which is used to describe development of infrastructure, hospitals, energy plants, or schools. Soft power is in contrast to the "hard power" of the military.

    Nye suggests furthering the soft power to development of art and media that represents culture.

    So why are so few in the US supporting another nation's development of culture?

    Nye states that, "Great powers often try to use culture and narrative to create soft power that promotes their advantage." In a global and international context, the effort is less about promoting one's advantage as it is about increasing a dialogue.  In this age, it is increasingly difficult to sell one form of corporate or nationalistic propaganda to the people of that organization, let alone to people in a different market or country.  Art is a great means for creating a dialogue, especially outside of a highly rigid framework, hopefully New York will embrace it in 2012.

    Crains, Art-world power shifts to China, 艺术世界的权力转移到中国 - http://www.crainsnewyork.com/article/20110327/SMALLBIZ/303279971 Eli Klein Fine Art - http://www.ekfineart.com/html/exhibinfo.asp?exnum=713 Washington Post - http://www.washingtonpost.com/opinions/chinas-repression-undoes-its-charm-offensive/2011/03/24/AFdlxRYB_story.html

    *Art Info says that "China has outpaced the United Kingdom to become the second-largest art market in the world."

    NYC Global Service Jam Method Presentations

    Cameron Tonkinwise - Service Design and friends

    Paul Pangaro - Cybernetics

    There were also presentations by Steven Dean and Elliot Felix [singlepic id=772] Steven Dean of G51 Studios on realtime data [singlepic id=776] Elliot Felix of Brightspot Strategy on the spaces of services More on Elliot's talk here on BrightspotStrategy.com Link to his handout on spaces.

    NYC Global Service Jam Recap

    The New York City event for the Global Service Jam was organized and hosted by Cameron Tonkinwise. [singlepic id=712] In 48 hours, cities around the world held local events to ideate and "develop brand new services inspired by a shared theme" of superheroes.  Participants came from companies including DEGW, Moment, Co-Op, Smart Design, Curve ID, Seren, Brightspot, HLW, VizThink and more. There was a good blend of brand designers, design managers, architects and a few that worked as service designers. Together, we all came up with some great concepts.

    PREMISE The theme around superheroes was then broken down into traits such as imaginative, transient, prescient, principled etc. Those traits guided the solutions that were designed. It took the groups a while to focus their concepts on human to human interaction and how people can serve as heroes instead of relying on a decision engine, digital platform or system. In the end, there were some very compelling and impressive concepts shown. [singlepic id= 709]

    DOMAINS From there, multiple domain problems were proposed. The domains that were sketched out but weren't focused on included dental care for kids, urban transportation systems, homelessness, micro-loans, childhood obesity among more. The domains we chose to further address were distributed learning (education), in-home services for aging, supporting revolutions. Teams then were built around those domains. [singlepic id=739]

    PRESENTING+CRITING In addition to helping the groups critique their work, there were three presentthese members also presented There were short presentations by Cameron Tonkinwise on service design forming paid friendship, Paul Pangaro on cybernetic systems, Steven Dean on the use of realtime data to inform service design, and Elliot Felix on the use of physical space as a platform for service design. [singlepic id=783]

    THOUGHTS: It was great to collaborate with professionals outside of a solely academic setting.

    SUPER THANKS: Thanks to all of the participants that gave up their weekend to work on these ideas.  And a super thanks to: Jacqueline Hon, for helping register people. Rostislav Roznoshchik - for helping produce the event.  Cameron Tonkinwise - for hosting the event and trying to save humanity.

    More info at about the global event here http://www.globalservicejam.org/

    Setting up [nggallery id=55] Working [nggallery id=56] Presenting+Critiquing [nggallery id=57]

    Bjarke Ingels at Parsons

    Bjarke Ingels spoke at Parsons and presented his amazing works as well as a vision for the future.[singlepic id=646] See chunked notes for details.

    Bjarke Ingels proposing that we're "not designers of 2d or 3d objects" but rather "designers of ecosystems" that "channel not only the flow of people, but also the flow of resources through economy and ecology."

    Hedonistic Sustainability dragon symbolic of China swan of Denmark

    Comparison between Shanghai and Copenhage relating Shanghai to Copenhagen, but Shanghai is not your typical Chinese city and has a history of being cosmopolitan with it's large expat community and growth from a port city. [singlepic id=642] World Expo collaboration with Ai Weiwei on the installation of the "Remote" installation for Little Mermaid

  • -Environment -temperature, natural airflow "creating a draft" using evaporative cooling from the pool inside
  • -Energy "entire system spent less energy than the coffee machine" "half art and half architecture" emphasis on how to "increase art quality"
  • -Tony stark's mad science expo (using a similar image as the first photo of the Danish Pavilion from the world expo)
  • "If hollywood starts ripping off sustainable architecture," maybe "we're moving towards hedonistic architecture"

  • Designing for Personas and Psychologies (my words) You can bike thru the whole thing in 2 minutes w out missing a thing. It's like desinging for Type A and Type B personalities [singlepic id=648] Architects "Architects are @ the center for [discussing how] to redesign the service of our planet so that it fits the way we want to live"[singlepic id=643]"The public discourse [has architecture] reduced to contemplating the final results" Maybe it is about process, process to build and post build, process to exist...instead of perish.

    He looks at "coming back to the way the building is created for people." [singlepic id=649] Yes is more "Less is more." Mies van der Rohe - minimalistic aesthetic "Less is bore." -Robert Venturi "I am a whore and am paid very well for building high-rise building." - Phillip Johnson [singlepic id=660] Evolution "Rather than revolution against society, ... evolution with society" [singlepic id=669]-Drawing Darwin's evolutionary tree

  • evolution "a process of designing through excess in each generation." "a functional model and beautiful model" relating each evolutionary iteration to a "design meeting."
  • subspecies that spin off. his studios never throw anything out. it's an archive of architecture biodiversity you never know when [a previous project can be the answer to something new]
  • [singlepic id=652] Architectural Alchemy Similar to Jason Severs of frog reffering to some clients viewing design as "the dark arts" (see notes), and Valerie Casey of Designers Accord noting “the myth of designers as magicians” (see those notes) I am seeing that as a theme that keeps popping up in presentations, the mystique behind, or rather infront of, design.

    Project in Denmark "Lively and diverse when you're building a city from scratch"

    New York a vision with "an oasis in the city" [singlepic id=659]an animation of what New York can look like in the future.

    Public Participation he notes most of his work is private commissions

  • ex 1: project for the Danish maritime museum
  • ex 2: city hall in capital of Estonia [I hear the US Embassy there is a palace.] [singlepic id=664]
  • created a "public service marketplace" -it contained 11 different departments - so they created a prous organizattion [architecture based off of the organization] -condensed village of public administration -the roof "invites the citizens" into what looks like a roof top lounge. -instead of a tower they proposed a "political reflection" -containing a giant mirror that shows an overview of the city -this "democratic parascope." also allows the people outside to see what the politicians are doing inside.

  • work in Kazakhstan
  • "linear library - the ideal sturcture" "so a circle combines linearity with efficiency" "a continuous loop of public programs warpped around an ideal archive" the exterior was created to be a mobius strip somewhat resembling the Yurt of the Kazakhs the center of which is a coutaryd which is entered before you enter the actual library.

    when meeting with the president they saw a work of contemporary art that looked errily like their proposal. "rational and rigorous argument to create the most compelling argument"

  • greenlandic national art museum
  • on the waterfront of Nuuk, the capital city a loop that receives an imprint of the ground it sits on. "integrated withe the nature and the topography" the presnts an "unfoled section" view showing a singley linear view [realtes to concept of time experienced through a subjective path]

    The  Big Picture [singlepic id=667]Loop City "what we need to do is not focus myopicly on the danish side, we need to focus at the Swedish side.."

  • "A holistic master plan" "We can connect the most desnly polulatted part of metroplitant scandifanvia" which also an area under extrem growth."
  • Binational metropolitan region connecting universities, resources.
  • [singlepic id=666]"The same size as the San Francisco bay area" [singlepic id=654]"The train system serves as an an energy spine for charging electric cars" (which are tax free in Denmark costing a 3rd of normal cars)"

  • Energy infrastructure
  • Social infrastructure [singlepic id=655]synergies - ex: excess energy from industry becomes heat for the public baths.

    A waste to energy plant [singlepic id=673] Since there are extreme sports like race-carting around in the vicinity, BIG proposed a ski resont ontop of the power plant. You can use normal ski equipment on a to allow for a "hybrid of bikini skiing" In the winter snow can be "created by blowing air [or moisture] through the system with no energy expense." Excess water is drained thru the facaces to fill planters on the windows. He then presents the initial vision [see fist cellhpone pic] to design cities as ecosystms of buildings.

    The chimney smoke isn't toxic, but does have CO2. 1/10ths of a ton of CO2 "One of the main drivers for behavoir change is knowledge." "If they dont know they cant act."

    Pragmatic Utopia "Economically and ecologically sustainable" "You make it socially sustainable because it gives the city a public space and social function that would otherwise be nonexistent." "The vision of future cities." "Pragmatic utopian master plan for the future."

    This is the slide he opened with, as well as the slide he closed with.  I think effective presenters plant a seed a the beginning of the talk and then refer back to it at the end.  This allow them to loop to a conclusion that you already knew but has grown. [singlepic id=671] [singlepic id=672]packed house. [singlepic id=674]more than 970 slides

    More Bjarke Ingels Group - http://www.big.dk/

    Many of his projects he presented you can see on TED.

    Other pieces presented: the parking + apartment peice in Denmark -"the facade turns into a rasterized image by the holes drilled into the aluminum"

    Thoughts As an architect he looks at multiple domains to develop metrics to create qualitative experiental and places. That is something most service designers don't do very well.

    Space is gorgeous, has an emotinal impact. Service design we don't place emphasis on the changing the physical space. So there is a need to emphasise the emotion of the experience.

    Q's [singlepic id=657]What more can we do? How unsustainable Chinese architecture and development is The emphasis for China to become a consumer culture. Green Energy in China. [my general Q's to expand on]

    Guest Lecture by Bjarke Ingels at Parsons Original event information: March 10, 2011 6:30pm Kellen Auditorium Sheila Johnson Design Center 66 Fifth Avenue [singlepic id=640]Thanks to SCE The MArch program presents a lecture by Bjarke Ingels of BIG- Bjarke Ingels Group. Bjarke Ingels started BIG-Bjarke Ingels Group in 2005 after co-founding PLOT Architects in 2001 and working at OMA in Rotterdam. Through a series of award-winning design projects and buildings, Bjarke Ingels has created an international reputation as a member of a new generation of architects that combine shrewd analysis, playful experimentation, social responsibility and humour. In 2004 he was awarded the Golden Lion at the Venice Biennale for the Stavanger Concert House, and the following year he received the Forum AID Award for the VM Houses. Since its completion, The Mountain has received numerous awards including the World Architecture Festival Housing Award, Forum Aid Award and the MIPIM Residential Development Award. Recently, Bjarke was rated as one of the 100 most creative people in business by New York based Fast Company magazine.

    Original event information via: http://sce.parsons.edu/2011/03/04/guest-lecture-bjarke-ingels/

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    Quantified Self - Show&Tell

    Quantified Self is about "self-tracking to gather, share knowledge and experiences, and discover resources."A Meetup based around QS is held in New York by entrepreneur and consultant Steven G. Dean. Robert of Parsons describes it as "Fascinating peek into what others are thinking about in terms of self examination in the digital, global world."

    Presentations by Laurie Frick, Sandy Santra, Jordan Goldberg the CEO and co-founder of StickK.

    [singlepic id=631]Steven Dean opening the night.

    [singlepic id=632]Matthew Ganucheau presented his project "from my friends." You and your friends can track your "happiness" with a modified Wong-baker scale. Comparison between your self monitoring and your friends view allows you to see discrepancies and different views of insight. www.ganucheau.com

    [singlepic id=633] Laurie Frick presented on her project of quantifying her sleep patterns. [singlepic id=634]She then took that information and turned it into art. [singlepic id=636] [singlepic id=637]

    [singlepic id=639] Jason Goldberg of StickK. [singlepic id=638] More on stick at www.stickk.com/

    Concepts and products mentioned: Wong-Baker pain scale Zeo - personal sleep coach To get involved with the New York  QS Meetup, check it out at http://www.meetup.com/NYQuantifiedSelf/ The first QS Conference will take place in May 28-29.

    More about Quantified Self is available at http://quantifiedself.com/ More about Steven G. Dean is available at his website. http://www.g51studio.com/

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