APPROACH

 
 

A human centered approach to designing with technology for businesses.


R.I.D.E. PROCESS

0 Process SamuelLeedotco-04.png

RESEARCH

Understanding human behavior, defining stakeholder needs, insight into business contexts. Problem framing and scoping.

INNOVATION & DESIGN

Visualizing scenarios that solve challenges. Creating new futures to open new opportunities.

EXECUTION

Implementing chosen scenarios into executable actions for market launch, feedback, and tools for knowledge transfer to client.


Design is more than how it looks. 

Design is how it works.

Prototyping early, iteratively and rapidly 
ensures we are creating futures
and not just dreaming of them.

The earlier we start making it,
the earlier we start making it.


TOOLS TO MAKE IT

               User  Journey  s &  Flows

             User Journeys & Flows

                   Storyboards

                 Storyboards

  Research Based Persona Development

Research Based Persona Development

                   Empathy Maps

                 Empathy Maps

             Ethnographic Research

           Ethnographic Research

                Responsive Wireframing

              Responsive Wireframing

                  Service Blueprints

                Service Blueprints

                 System Maps with Logic

               System Maps with Logic

               Usability Testing

             Usability Testing