APPROACH

 
 

A human centered approach to designing with technology for businesses.


R.I.D.E. PROCESS

0 Process SamuelLeedotco-04.png

RESEARCH

Understanding human behavior, defining stakeholder needs, insight into business contexts. Problem framing and scoping.

INNOVATION & DESIGN

Visualizing scenarios that solve challenges.
Creating new futures to open new opportunities.

EXECUTION

Implementing chosen scenarios into executable actions for market launch and tools for knowledge transfer to client.


Design is more than how it looks. 

Design is how it works.

Prototyping early, iteratively and rapidly 
ensures we are creating futures
and not just dreaming of them.

The earlier we start making it,
the earlier we start making it.


TOOLS TO MAKE IT

User  Journey  s &  Flows

User Journeys & Flows

Storyboards

Storyboards

Research Based Persona Development

Research Based Persona Development

Empathy Maps

Empathy Maps

Ethnographic Research

Ethnographic Research

Responsive Wireframing

Responsive Wireframing

Service Blueprints

Service Blueprints

UML

UML

Usability Testing

Usability Testing