APPROACH

 
 

A human centered approach to designing with technology for businesses.


R.I.D.E. PROCESS

0 Process SamuelLeedotco-04.png

RESEARCH

Understanding human behavior, defining stakeholder needs, insight into business contexts. Problem framing and scoping.

INNOVATION & DESIGN

Visualizing scenarios that solve challenges.
Creating new futures to open new opportunities.

EXECUTION

Implementing chosen scenarios into executable actions for market launch and tools for knowledge transfer to client.


Design is more than how it looks. 

Design is how it works.

Prototyping early, iteratively and rapidly 
ensures we are creating futures
and not just dreaming of them.

The earlier we start making it,
the earlier we start making it.


TOOLS TO MAKE IT

 User  Journey  s &  Flows

User Journeys & Flows

 Storyboards

Storyboards

 Research Based Persona Development

Research Based Persona Development

 Empathy Maps

Empathy Maps

 Ethnographic Research

Ethnographic Research

 Responsive Wireframing

Responsive Wireframing

 Service Blueprints

Service Blueprints

 UML

UML

 Usability Testing

Usability Testing