APPROACH

 
 

A human centered approach to designing with technology for businesses.


R.I.D.E. PROCESS

0 Process SamuelLeedotco-04.png

RESEARCH

Understanding human behavior, defining stakeholder needs, insight into business contexts. Problem framing and scoping.

INNOVATION & DESIGN

Visualizing scenarios that solve challenges. Creating new futures to open new opportunities.

EXECUTION

Implementing chosen scenarios into executable actions for market launch, feedback, and tools for knowledge transfer to client.


Design is more than how it looks. 

Design is how it works.

Prototyping early, iteratively and rapidly 
ensures we are creating futures
and not just dreaming of them.

The earlier we start making it,
the earlier we start making it.


TOOLS TO MAKE IT

              User  Journey  s &  Flows

             User Journeys & Flows

                  Storyboards

                 Storyboards

Research Based Persona Development

Research Based Persona Development

                  Empathy Maps

                 Empathy Maps

            Ethnographic Research

           Ethnographic Research

              Responsive Wireframing

              Responsive Wireframing

                 Service Blueprints

                Service Blueprints

               System Maps with Logic

               System Maps with Logic

              Usability Testing

             Usability Testing