Analytics for Digital Realities
Enterprise, 3D System, Product Development
SAM'S ROLE: Experience Designer for information architecture, analytics diagrams, and dashboard product
Advance the features and offerings of Cognitive 3D, an R/GA Ventures investment. Defining the new dimensions and metrics for interactions in Augmented and Virtual Reality. Design an analytics dashboard to support reports.
Cognitive 3D provides raw data from Augmented and Virtual Reality experiences. This data is useful for companies testing product reception such as packaging, placement and user behavior such as attention, action, spatial movement, and interaction for process completion.
From analytics to insights.
To increase the value of this R/GA Ventures investment, Cognitive 3D was transformed from being an analytics provider to an insight maker, informing business decisions with real intelligence.
Cognitive 3D provides raw data from Augmented and Virtual Reality experiences. This data is useful for companies testing product reception such as packaging, placement and user behavior such as attention, action, spatial movement, and interaction for process completion. While being part of the "tool layer" for the edge technologies of VR and AR, Cognitive 3D is already applicable to industries such as CPG, architecture and engineering, education and corporate training.
Cognitive 3D has line of sight into intangible user behavior such as attention, action, spatial movement, and interaction for process completion.
How to take raw data and create a create meaningful displays that a corporation or marketing manager can use? How to discern information from by viewing insights without having to mentally process tabular data.
Feature Set Definition
Defining both the features and the pages to phase design and development.
Scene Based IA
To show insights that can be viewed across time and scale of experience builds.
Dimensions of HCI in 3D Space
To create brand metrics of "Cognitive Immersion."
The human dimensions of interaction are mapped and introduced clockwise from the topdown.
Increase polygon points to display metrics for additional input
New metrics of success
A new feature that show the conversion of viewers across three actions.
Gaze rate - the people who's 'hit' the object with the center of their head mounted display or viewport
Fixate - the people gazes at the object for more than x seconds.
Engaged with - the people who interact with the object. Wether that is colliding (running into), picking up, pressing, or other system defined activity.
These are three new human computer interaction methods that each have a distinct measurable data. A new type of ratio can be made to create a new insight. This moves the world form a "conversion funnel" as an abstract series to a visible, provable Funnel for Spatial and Mental Conversion.
"We should have that"
- Tony Bevilacqua
CEO, Cognitive 3D
Experience Design: Sam Brewton
- Feature Set Definition per sprint with Cognitive 3D team
- Scene based Information Architecture
- Site map Information Architecture
- Developed new analytics and metrics by interfacing with client and R/GA Analytics
- Wireframes for dashboard
Visual Designer: Ria McIlwraith
Copywriter: Chris Parker
Producer: Diana Quesada
Analytics: Rob Montoro