NIKE FOOTBALL - SPEED DROPS

Surprise & delight delivery FOR Super Bowl 50

Service, Activation, Systematic

SAM'S ROLE: Experience Designer

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Objective

Celebrate Super Bowl 50 by surprising lucky Nike+ members with a pair of Vapor 2 Untouchables shoes. Hand delivered by an NFL player via Lamborghini. 

 

Select moments from the user journey

SB 50 E-commerce Wireframes

Key Challenge: Targeting e-commerce shoppers for delivery

Liaising with R/GA Portland's tech team, zipcode was highlighted as an existing data-point that could be leveraged to filter and identify users who purchased from San Francisco.

 Lamborghini user flow with e-commerce logic

Lamborghini user flow with e-commerce logic

 

Outcome

5 deliveries

via Lamborghini

95K+ views

on Facebook to date

2.5k likes

and reactions on Facebook to date