Sunshine GenerationBruce Nussbaum brought Ziba's Karen Reuther and founder Sohrab Vossoughi to Parsons on Monday the 7th. They open the presentation with "The revolution is underway." The presentation was based around the "Sunshine Generation" in China, young urbanites that grew up not knowing Tian'anmen's square and have only seen economy growth. [singlepic id=519] Karen Reuther of Ziba says "They call themselves sunshine because they are smiling" Some of what was presented can be related to the article "Oh, to Be a Millennial in China," by AdAge in 2010.
Ziba developed a few findings from their ethnographic research.
1 the youth are comited, their weapon is optimism
2 the shift is radical, and it is happening from the inside out they see china influenceing the world.
3. the scale is unprecedented w 340M 'revolutionaries' participating
One of their main insights was They are more similar than different (with us) Unbridled Optimism - "I don't just want to follow what others are doing. I want to do it myself" they like to "look different together." Anticipating Greatness - "My generation likes challenges. We want something unexpected."
I will post more on this later, including my views in relation to my experiences in China.
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More about Ziba here: http://www.ziba.com/
This lecture is part of Bruce Nussbaum's Design At the Edge lecture series.